Review of Diệp Nguyễn's SEO Mindset (A Detailed Assessment After Taking the SEO Mindset Course)

SEO Mindset, or the SEO Thinking Course, is taught by Diệp Nguyễn, an industry master who has battled in overseas markets and returned to enlighten his fellow Vietnamese practitioners. In the content below, Hiếu will expose the whole truth about everything surrounding this course.

What is the SEO Mindset course?

1. SEO (Search Engine Optimization) is a concept encompassing a set of methods aimed at improving the rankings of a website competing online

This involves many detailed tasks and processes: optimizing the website, optimizing its source code, establishing a website content system, and building quality links to your site so that search engines (most commonly Google, followed by Yandex, Bing, Baidu, …) select the most relevant results for Internet users searching for a specific keyword. The higher your website ranks, the greater your opportunities for initial traffic, brand recognition, communicating your value proposition, and, above all, revenue growth in your business or service sector.

SEO offers the following advantages:

• SEO costs are very low compared with other forms of search engine advertising. For example, SEO can deliver enormous marketing budget savings—10-fold or even hundreds-fold—compared with running google adwords ads, where you have to pay for 1 thousand clicks or 1 thousand impressions.
• The nature of paid advertising is that once the time or budget runs out, the ads stop appearing. Not to mention competitors in the same product category or industry joining in, driving keyword bids to unimaginable, hard-to-control levels.
• SEO helps attract large numbers of users—potential customers or target customers (leads) directly interested in the products and services offered by the individuals, organizations, companies, or businesses trying to reach them—thereby generating revenue.
• SEO strengthens the brand of the individual, organization, company, or business providing products and services, making it much easier to expand into new markets, reach new customer groups, and diversify products than with many other communication methods.
• SEO helps keep your brand and contact information consistently visible to users, so that even those who do not currently need your products or services will remember you when they do. Your brand will then feel familiar, and buyers will have greater confidence in paying for your products and services.
• If your brand consistently appears in high positions over a long period, both users and search engines such as Google will naturally value your brand’s website more highly and regard it as trustworthy—a leading authoritative source of information in that field, industry, or product category—and continue prioritizing it in results for users’ search queries.

You could say that many fellow marketers, as well as many social media users, already know this. I am simply offering a brief account of the concept based on my personal perspective and experience.
Anyone unfamiliar with it can easily google it to learn more; there is no need to repeat what is already readily available

2. Mindset, translated from English, simply means a way of thinking.

By definition, in decision theory and general systems theory, a mindset is a set of assumptions, methods, or notations agreed upon by one or more people or groups of people.

A mindset can also arise from an event that shapes a person’s worldview or philosophy of life.

A mindset can become so firmly formed and established that it creates a powerful incentive for a person or group to accept previous behaviors and choices as right or wrong.

A mindset is also described as mental inertia, and its influence is often very difficult to resist when analyzing situations and making decisions.

There are 2 types of mindset: a fixed mindset and a growth mindset, which can be used to group individuals based on their behavior.
A specific example is how people respond to failure: those with a “fixed mindset” believe abilities are largely innate and interpret failure as a lack of the basic abilities required, while those with a “growth mindset” believe they can acquire any ability if they invest effort or study.

Science has shown that a growth mindset “will allow a person to live a less stressful and more successful life.”

People with a fixed mindset believe these qualities are innate, fixed, and unchangeable.
People with a growth mindset, on the other hand, believe these abilities can be developed and strengthened through commitment and hard work.

Your mindset plays an important role in how you deal with life’s challenges. At school, a growth mindset can contribute to greater achievement and increased effort. When facing a challenge such as trying to find a new job, people with a growth mindset demonstrate greater resilience. They are more likely to persevere through setbacks, while those with a fixed mindset often tend to give up.

3. So SEO + Mindset is the answer to the question “Do you really understand Google?”

SEO Mindset comes from the perspectives, knowledge, and hands-on experience of industry master Diệp Nguyễn, gained through many different projects—some failures, some successes—across various industries and international markets before returning to Vietnam (Việt Nam).

SEO Mindset could be described as a course in which Diệp Nguyễn has distilled his most valuable insights and fundamental principles to help learners avoid many things: Wasting Time; Losing Their Way; Repeating Past Mistakes; and, consequently, Failure—and inevitably, Losing Too Much Money, often without understanding why because they lack knowledge and experience.

Just like Taoism (Đạo giáo) and martial arts schools, which split into many branches, there are all sorts of SEO concepts and schools out there: “secret teachings,” “secret manuals,” “lone link master,” RE5, RE10, RE30, Consist SEO, AIDS SEO, GSA SEO, Blackhat SEO, Whitehat SEO, Grayhat SEO, Pinkhat SEO, dirty SEO, clean SEO, SEO without backlinks, Trendy SEO, Content is King, Backlink is King, Traffic, Trendy, mixed SEO, comprehensive SEO, combined SEO, systematic SEO, local SEO, map SEO, Youtube SEO, effective SEO, practical SEO, basic SEO, advanced SEO, in-depth SEO …etc…

Many schools take a short-term, opportunistic approach, achieving results only for a certain period, then using those results to hoodwink the market and sharing their methods to squeeze more money out of naive students. Then, all it takes is one search engine algorithm change for everything to go back to zero.

All of it is based on how search engine algorithms work. For now, machines are still machines; they are not yet intelligent enough to fully understand human language. In the future, if AI becomes so intelligent that it exceeds human understanding and control, an unhappy ending for humanity will inevitably follow.

4. The SEO Mindset course will lift the skirt on search engines’ deepest secrets

When you come to SEO Mindset, instructor Diệp Nguyễn, the Dickless Bear (Panda + Penguin), will shed light on all the confusion above, helping you gain a broader worldview and a clearer conscience so you can practice your trade as honestly as possible.

SEO Mindset could be described as a course that reprograms the thinking of Vietnamese practitioners so they can understand the essence of every SEO issue, helping change the East Asian culture and habits ingrained in us since birth. These are what make it difficult for Vietnamese people to achieve long-term results and reach the international level currently attained in places such as China (Trung Quốc), Russia (Nga), the United States (Mỹ), Australia (Úc), and Europe (Châu Âu) … Perhaps only a handful of pioneers have succeeded, earned an income, and kept it all to themselves.

SEO thinking (SEO Mindset) determines awareness, and awareness determines every action.
If your thinking and awareness are right from the outset, your actions will be careful and correct from the very first steps. The final results will be good, often exceeding expectations.

But if the foundation of your thinking is wrong—wrong from the very beginning—failure and wasted manpower, resources, and money are inevitable. Material losses can be recovered, but if you suffer psychological losses without knowing how to pull yourself together and get back up, your life will go downhill from there. You will live a completely meaningless life from that point onward.

Diệp Nguyễn’s SEO Mindset will lay everything bare from A to Z, leaving you gasping in amazement at SEO’s most fundamental principles, loopholes, and analytical secrets.

SEO tools also come at a price: free or cheap tools will only get you so far, while great, effective, seemingly magical tools are inevitably not cheap. That is why group purchases of tools and support from fellow practitioners help individuals get their work done, help people become pros, and help the SEO community grow stronger.

Diệp Nguyễn will teach SEOers to develop the mindset needed to plan, coordinate, and deploy SEO Tool use optimally for the best results while avoiding WASTE—wasted time and wasted money—and preventing powerful toys from simply expiring unused.

Who is Diệp Nguyễn? What are Linking Z and BTN Rocket Angency?

Anyone familiar with the brands Linking Z, Rocket SEO Group - Learning SEO Together, or major SEO community groups will probably know something about Diệp Nguyễn, from a vague impression to the full details. In particular, anyone who has taken the SEO Mindset class certainly cannot fail to know who Diệp Nguyễn is

LinkingZ is a subteam within the SEO ARMORR Agency system (specializing in Global markets) and BTN Rocket Agency (specializing in the Vietnamese market). LinkingZ runs the backlinks department

• Born in 1994 in Saigon (Sài Gòn), he started at the bottom of society and had to struggle through a life full of storms and ups and downs. Diệp Nguyễn himself went through major upheavals that many people could scarcely imagine, involving everything from his health and personal life to the law. Having left behind all those sensational, dramatic predicaments worthy of Hollywood blockbusters, he now sports an imposing physique that shows no sign of stopping its growth.
• 
• Had it not been for all that, the Vietnamese community might never have gained such a talented person with both heart and stature: an enthusiastic brother to international peers and a teacher spreading the gospel and bringing enlightenment to practitioners in both their trade and their thinking. Perhaps it is all a matter of auspicious connections and dependent origination, with the 12 links of causation in Buddhism.
• Since 2017, Diệp and his colleagues at BTN (BTN Rocket Agency) have organized many events and livestreams, sharing knowledge on various scales, including:
  • SEO Battle Plan Seminar (GTV 10/2017)
  • Sharing SEO Knowledge with SEO Beginner’s Trần Ngọc Thùy (3/2018)
  • SEO Digital Vietnam SEO Summit 2018 Event (July 2018) – BTN Rocket was the first and only organization in Vietnam to bring in Ahrefs. 2019 update: Việt Nam Digital Seo Summit 2019
  • SEO Arena Event (November 2018)
  • Unveiling the Algorithm 2019 (January 2019)

Through numerous events, seminars, livestreams, and in-person sharing sessions, Nguyễn Diệp (or Diệp Nguyễn) realized that SEO thinking (SEO Mindset) is the core element worth focusing on. Following the 80/20 principle, you should devote more time and effort to strategic thinking, methods, planning, and content rather than obsessing over tools. The better prepared you are, the more the remaining work or difficulty shrinks to just 20%. That is why the SEO Mindset course was launched in the 2 major cities of Hanoi (Hà Nội) and Ho Chi Minh City (Hồ Chí Minh).

My detailed review as an SEO Mindset K3 student in Ho Chi Minh City

1. Dependent origination (duyên khởi—google this KW if you do not know it):

In my journey of accumulating karma, I have noticed several problems that both I and fellow practitioners face: the higher you climb, the more likely you are to be scrutinized, publicly called out, or attacked. This is a common problem everyone encounters.

Anyone working online understands that Google, Facebook, Youtube, Twitter, Zalo, Whatapps, … are all houses someone else has built and rents out or lets us stay in for free; they are not truly our own homes.

That is why the landlord has absolute power and occasionally decides to introduce new rules, forcing players to spend considerable time and resources keeping up. If they fail to keep up, they are inevitably eliminated and sent back to zero.

I have never liked repetitive things or having to play by someone else’s rules without understanding the real reason why I need to bother, sometimes having to use a butcher’s knife to kill a chicken.

After looking at the content various individuals and organizations had scattered everywhere from google to youtube, I still felt unsatisfied because of several common problems:

• Plenty of bait, but very few tasty morsels
• People achieve a little, then declare themselves experts and doctor the numbers
• They cobble together material from elsewhere or translate overseas content (which has already been doctored), then proclaim themselves teachers and pass it on. When challenged, they cannot answer or simply bluff. Anyone with hands-on experience can spot it immediately
• The content is all translated from foreign sources into Vietnamese and posted as their own, or hastily compiled from various sources without practical testing or experience running major, substantial projects, primarily to bait views. As a result, very little value reaches the audience.
• Half-hearted in the dark arts, half-hearted on the righteous path
• So many concepts are dressed up, and there are so many different schools, yet they all have something in common, so they must originate from a single point
• …

As I happened to be researching, a stir arose in the SEO world: a baby-faced master with a large physique suddenly shot to prominence, respectfully mentioned by many experts across various fields in Vietnam and abroad. This master did not proclaim himself king of anything; it was other genuine masters who held him in high regard.

After digging into the story, I discovered that he had long been making waves alongside international peers and bringing honor to Vietnamese people on the world stage. This master was none other than Diệp Nguyễn, the “wayward” lawyer mentioned above, who was actively “spreading the gospel” through a historic project to Raise Awareness and Foster a Culture of Protecting the Health of Vietnam’s SEO Environment, with an outrageously powerful course: SEO Mindset.

A course like SEO Mindset, bringing together all the knowledge from A to Z, was perfect for reviewing what I knew and developing new, more advanced ways of thinking.

My principle in life is to “see no one as a competitor” (meaning that if a competitor is strong, I steer clear; I am ready to extend a hand in cooperation to industry peers, as long as it does not violate basic morality, harm customers, destroy the market, and delivers the best results). Together with a spirit of Studying and Following the Thinking, Ethics, and Style of Goolge, Facebook, Amazon …, this compelled me to learn more about the essence and roots of life.

That is why I decided to enroll. During the course, I found that the instructor was only keen on eating, not drinking, which suited my lifestyle.

2. About the “missionary”:

• In my subjective assessment, a leading figure with both heart and vision, full of enthusiasm and a sense of responsibility toward his work and the community
• A “lawyer” graduate from Saigon
• His ability to learn and absorb information is incredibly quick and formidable. In class, you will learn about and be taught this little-known learning method.
• An incredible ability to dig into everything right down to its roots; you will go from one surprise to another, giving you plenty to squeeze out of the course
• Still young, yet his mastery has reached the level of a master among masters, and he is friends with international masters
  Something many people only say over drinks is that his face still has a “bratty teenager” look to it (their words, not mine :3)
• He has a past that would require several blockbusters combining adversity, psychological drama, and action to portray fully. Of course, everything has 2 sides: the greater the hardship and challenges, once you make it through, you will become either a burden on society or an extraordinary person.
• His current purpose on Earth: to change the root thinking of Vietnamese people and East Asian culture, and spread international ways of thinking, helping future generations develop more open minds and avoid hoarding trade secrets, limiting their own abilities, and restricting the community’s strength within their own country—when, compared with the world, it barely amounts to anything.
• In particular, he has many discount codes from a wide range of service providers in Vietnam and abroad. Before long, you may only need to say the password to get an automatic discount when buying products or using services.
• Identifying features:
  • Profile picture: An owl
  • Physique: Penguin body, bear head
  • Brain: Packed with smart drugs
  • Behavior: Often laughs wildly. Laughs regardless of the situation and for no apparent reason, making anyone watching laugh along

3. About the class:

• Once you attend, you will find it is like no other class: sometimes it feels like laughter yoga because you keep laughing; sometimes it is a crash course in smart drugs, where to buy them, and how to use them; and sometimes it feels as if you have stumbled into the Spider Demons’ Cave (động bàn tơ) :v
• Attending class does not feel like studying: you absorb knowledge, get your personal work done, and are kept topped up with milk tea.
• The students are all hidden masters, each a boss or expert in their own field, shedding light on experience and knowledge from their respective industries. Thanks to other people’s questions, I came to understand many more things; often I would not even have known what to ask.
• The tuition is, of course, not cheap; if I had not taken the course, I would already have bought an S10 :)) However, the training revenue is not taken as profit or reinvested; it goes toward charity and organizing major events, guiding the community, and bringing honor to Vietnamese people

4. About the volume of knowledge and what I gained

• “It takes 2 years to finish”—there is so much knowledge that, in reality, the course does not end until its 2nd year. Fortunately, the Lunar New Year (Tết) break gave us some breathing room to absorb it
• It exposes, from A to Z, everything the very people setting the rules use to hoodwink the market. There are enough teaching hours to qualify for a vocational certificate or college diploma under Ministry of Education regulations :3
• You find out who the forefathers of the trade and industry are, so that if necessary you can build a shrine, worship them, bow down, and follow their example
• You discover the animals google keeps and promotes in its zoo
• You learn more about the existing schools of thought and discover extraordinary individuals with abilities beyond ordinary understanding
• You understand how your brain works, the ambient temperature that keeps it healthy and well-behaved, and how to use it optimally
• It is not for anyone without hands-on experience, as it is easy to become overwhelmed by things that are difficult to understand, wasting your tuition because you will not understand anything
• However, if you want to understand more about the rules governing life, you should attend to hear the gospel; perhaps it will illuminate a new path. In fact, many students are business owners rather than people working in the “industry”

5. About the effects of the SEO Mindset course

• Thinking about SEO or implementing it inevitably comes down to life’s balancing triangle: Tasty - Nutritious - Cheap—oops, I mean Fast - Safe - Cheap
  • Fast and Safe is, of course, not Cheap
  • Fast and Cheap is, of course, not Safe
  • Safe and Cheap is not Fast
  • Ideally, if you know nothing, learn a little before hiring someone, so the investor and the implementer can understand each other better
• It raises businesses’ awareness and helps them understand the industry’s value, countering opportunism, price dumping, bargain hunting, and dishonest practices, all of which inevitably bring consequences sooner or later.
• There are plenty of tricks and tools, and they work quickly, but only in the short term. Abusing these toys destroys the market. For the long term and sustainability, SEO Mindset gives learners a perspective that goes against the crowd.
• During the course, the instructor also points out many dark paths for students to consider:
  • Know them so you can guard against them
  • With ill intentions, it is very easy to follow the dark arts: “Helping people is hard, but harming them is very easy”
  • If you have already chosen the dark arts, follow them all the way so you have something to leave behind :))) - A quote from the “wayward” lawyer
  • Personally, I came up with many interesting ideas; what matters is whether to act on them, following the principle “If others do not mess with me, I do not mess with them”
• You also learn the concepts, principles, origins, nature, and use of “smart drugs”—a little outside the course content, but a useful perspective to consider for life and your line of work
• After finishing, I still was not satisfied and could not understand why the class was already over :v

I took the instructor’s advice seriously: you should reach the level where you learn anything and then immediately forget it. So, after finishing, I cannot remember what I learned, which is why this is all I can list

The instructor also gave course reviewers 1 or 2 places at 50% off or something, so anyone interested can contact me for the password

** To be clear, the course is not intended to make money for the instructor, is not a mass-market class, and is not intended to create confusion in the community
And the instructor is running campaigns for international clients with contracts worth billions of VND each, so you can rest assured about what you will receive

Review criteria: review & disclosure policy.