Case study "Cổ Nhân Chỉ Lộ": the secret to attracting millions of views using AI images

You know, amidst the jungle of content on TikTok, the channel “Cổ Nhân Chỉ Lộ” still stands out with a series of million-view videos on the topic of philosophy, which seems to be dry?

Where is the secret? 

As a person who creates images for social media, I am really impressed with the way Cổ Nhân Chỉ Lộ combines AI images and a warm, deep voice to create its own attraction:

AI images imbued with the essence of “philosophy”: Without actors, elaborate backgrounds, just with AI images that can be created by ChatGPT, Leonardo AI, MidJourney, Cổ Nhân Chỉ Lộ skillfully portrays the portraits of wise philosophers, vividly illustrating the profound philosophies.

AI voice calm, persuasive: Instead of using a real human voice, Cổ Nhân Chỉ Lộ chooses a calm, gentle AI voice created by TTS OpenAI, bringing a feeling of both closeness and persuasiveness to the listener.

Hit the viewer’s psychology: Amidst the flood of entertainment content, beautiful, unique, and strange images of Cổ Nhân Chỉ Lộ are like a fresh breeze, stimulating the viewer’s curiosity and desire to explore.

The evidence is that each video attracts from hundreds of thousands to millions of views, with the most impressive video even reaching 6.2 million views!

Increase brand recognition: AI images with their own imprint help Cổ Nhân Chỉ Lộ create differences and be easily remembered among countless other TikTok channels.

And you know what, this formula can be completely replicated in many other fields! Cổ Nhân Chỉ Lộ is clear evidence of the effectiveness of AI images in attracting viewers and building a brand.

For example, a TikTok channel that specializes in selling children’s products can use AI images of cute kids, combined with a fun AI voice to tell short stories that attract parents.

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