A Perspective on SEO Without Backlinks or Tricks.

1. Design a website with a solid foundation and basic speed optimization that scores over 90 on Google PageSpeed Insights. For web design, I usually work with an external partner because they are more professional at it than I am.

2. Agree with the client on some core, foundational keywords, usually based on their current main services/products and the future services/products they want to bring to market. The initial number of core keywords usually ranges from 100–150. Starting from this foundation, the team researches and creates a list of around 4,000–5,000 related keywords, then organizes them into topic clusters and begins writing articles.

3. A team consists of 04 members: 01 writer, 01 editor, 01 person who optimizes the articles for SEO, and 01 designer who also handles publishing articles on the website (essentially doubling as the website manager). Of these 04 people, 03 work entirely in Word files or Google Docs, and only 01 works on the website. For each industry/website project, I use a distinct article structure and layout, applied consistently. So whether we write 1 article or 1,000 articles, they all follow the same presentation structure, but one website will not look like another.

4. Articles in the initial stage focus on technical or specialized topics and average 2,000–3,000 words. There will be around 100 special articles that may reach 20,000–30,000 words/article. These articles are not created for users to read in the first place, so we do not worry about them being too long for anyone to read. Articles in later stages are commercial and trend-driven, averaging 1,000–1,500 words. The team implements content across 5 stages like this, each with a specific purpose and a different article word count.

5. We invest heavily in the articles’ visual presentation and imagery. We use high-quality, sharp, clear images and buy stock images when necessary. Every heading must have a suitable illustration. Each article’s illustrations must be unique and cannot be reused in other articles. As a result, the person responsible for design has a relatively heavy workload.

6. Previously, the team would write around 100 articles before publishing them in one batch, equivalent to 500 pages in Google Docs. Now, we wait until we have written 500 articles before publishing a batch, equivalent to around 2,500 pages in Google Docs. This reduces the need to go back and make repeated revisions. Editing articles in Docs is easier and faster than editing them on the website, and it does not create extra work for the website manager. For example, there is a significant gap between the team’s knowledge when starting article number 1 and its knowledge by article number 500. By the time we reach article 500, we realize that earlier articles have major gaps in knowledge/information, or even errors, so we have to go back and update and supplement them to ensure accuracy.

7. After publishing, I do not take any additional steps. For example, I do not submit articles or force Google to index them; I let the process happen naturally. When I check again after around 2–3 weeks, they have already been indexed. And there are no backlinks at all. So I can say that our keywords earn featured snippets and rank in positions 1 and 2 without using backlinks. This differs from what we commonly hear and read.

8. As for using AI to write articles, I neither encourage it nor overuse it. The information AI provides is not entirely accurate either. And in a workflow with 01 dedicated writer, 01 editor, and 01 SEO specialist, only the first person can use AI in their work. The editing stage does not use AI and plays a very important role.

9. The editor must connect and organize the information and knowledge across all 500 articles, and recognize why article 1 says one thing about an issue while article 10 says something different. They also need to handle regional language differences. For example, if we treat the website as a single voice using southern Vietnamese, it must use “trái cây” (fruit), “xà bông” (soap), and “ly” (cup) instead of “hoa quả,” “xà phòng,” and “cốc”… It is not acceptable for one article on the same website to use “trái cây” while another uses “hoa quả.” Then there are paired conjunctions to add: each website has its own set of paired conjunctions, and using them consistently helps create a unified writing voice. Next comes on-word SEO optimization (not on-page): you connect the articles and write transitions that introduce other topics naturally. Or you might discover that article number 10 contains a very good point that article number 1 mentions but does not fully explain, and find a way for the two articles to complement each other. You do the same for all 500 articles.

10. In general, my team focuses on content writing and does not use any additional tricks. We have been through many Google updates without being affected, and we do not concern ourselves with how many updates Google rolls out in a year. With this approach, I do not depend on guest posts/backlinks; instead, I focus solely on making the content as complete as possible. In other words, rather than focusing heavily on external factors and becoming dependent on them, the team focuses on its own capabilities.

In short, there are many ways to do SEO and many different paths to achieving your goals. I wish you success and lasting results with your SEO projects.

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A Perspective on SEO Without Backlinks or Tricks.

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