HOW TO CHOOSE NUTRA OFFERS AS A BEGINNER

Choosing an offer is always the first challenge and one of the toughest parts of working in the nutra niche. Because once you find a winning offer, pretty much however you run it, you’ll win. But if the offer isn’t good, pushing harder will only get you somewhere around break-even at best. Making a profit is pretty tough unless you use a few “not-so-aboveboard” tactics.

Since it’s the last day of the year, I’m writing a guide for anyone who wants to try out this nutra niche.

First, you should message your AM to ask which offers are doing well right now, or you can look for one yourself based on your interests. If you don’t have experience choosing offers yet, it’s best to ask your AM.

– Spy on competitors’ ads in the ad library (Figure 1)

+ Search by product name. For example: Duracore, duramax…

+ Search by product niche. For example: prostatitis, high blood pressure, joint pain (in that country’s language, of course)

+ Search for phrases related to the niche. For example: migraines, nighttime urination, chest pain….

If your search turns up a few hundred active ads, you should reconsider whether you can compete with the big players running that product. If not, choose products that fewer people are promoting, so there’s less competition.

You can clone existing ads to ride on their success, or come up with your own ideas based on your experience.

I use Canva to make ad images, or you can use Photoshop

– Testing

+ Calculate costs

For example:

BioProst offer – Peru

Commission: $15

AR (Approval rate): 30% (Your AM may provide this figure, or you may have run campaigns in that country before and can estimate its approval rate)

To break even, CPL (cost per lead) needs to be = Commission x AR = 15*30% = $4.5

For a 100% ROI, CPL = $2.25 (4.5*50%)

For a 50% ROI, CPL = $3.37 (4.5* 75%)

These figures are only approximate because approval rates change over time. Sometimes the initial figure your AM provides may not be accurate either.

+ Come up with ad ideas.

I usually put together 3 sets of content to test (3 different texts + 3 different images). How you create your images/videos will depend on your landing page. The landing page and images need to be consistent with each other. The text and images need to meet certain criteria: spark customers’ curiosity while avoiding wording that violates policies.

For example:

– Address the problem the product tackles directly

– Fake news

– Expert insights

+ Set up a test campaign

I usually set up a test campaign on a prepaid account (MOMO) to see whether the content violates policies and gets rejected. If the campaign goes through, I switch to a card-funded account for a trial run. Use a 1-3-1 setup to test which content performs best, keep the winners, and turn off the poor performers.

I usually turn off any ads with a very low CTR (<3%), because a CTR like that definitely won’t produce good results. If all 3 perform poorly, I drop the offer altogether. This also depends partly on your experience: maybe your images aren’t compelling yet, while someone else creates more engaging images/content and gets a winner.

Once the test is up and running successfully, start evaluating whether your cost per lead meets the targets set out above. If your ROI is 50% or higher, it’s worth running; if you’re losing money, drop it

Keep monitoring it for around 2-3 days, and only think about scaling if it’s stable. If performance is inconsistent, with leads coming in one day and none the next, you’ll need to keep watching to see whether it’s profitable overall despite the fluctuations. If it’s still profitable, keep running it, because the longer you run it, the cheaper your leads will get.

This is how I test a new offer. We can talk about scaling later. Finding a winning offer is the hard part; scaling is a piece of cake.

Wishing you all good health in the new year, and may you bring plenty of foreign currency into the country.

HOW TO CHOOSE NUTRA OFFERS AS A BEGINNER

Bài liên quan

XuanHieuAI

Related posts

Bài liên quan